Closeup Toothpaste 300g

Close-Up is a pioneering gel toothpaste brand known for its unique red gel formula, which combines cavity protection, enamel strengthening, stain removal, and long-lasting fresh breath to give users confidence in close-up moments.
Brand Background
Launched in 1967 by Unilever, Close-Up was the world’s first gel toothpaste, instantly setting itself apart from traditional white pastes. It is marketed globally by Unilever and licensed to Church & Dwight for the North American market. Over 57 countries use Close-Up, including Nigeria, where it has been a leading oral care brand targeting youth with a fresh, modern, and confident image
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Product Characteristics
Close-Up toothpaste is known for its vibrant red gel that combines the effects of toothpaste and mouthwash, delivering freshness and oral hygiene in one product. It contains fluoride (typically around 1000 ppm) which is essential for protecting teeth against cavities and for remineralizing enamel
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. Besides fluoride, its formula includes ingredients like sorbitol (a non-cavity sweetener), sodium lauryl sulfate (a foaming agent that helps dispersal), cellulose gum, and sodium saccharin for flavoring without sugar
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Benefits and Usage
Enamel Protection and Restoration: Close-Up targets enamel damage by working with calcium in saliva to restore tooth enamel and fight acid-related decay
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Stain Removal and Whitening: Microfoamers in the gel help gently lift surface stains, leaving teeth looking brighter without using harsh bleaching agents
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Fresh Breath: It offers long-lasting freshness with unique flavors—cinnamon being a key alternative to mint to reduce irritation and burning sensation
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. Variants like Close-Up Red Hot offer tingling freshness and antibacterial zinc for up to 12 hours of fresh breath
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Low Abrasivity: Its relative dentin abrasivity (RDA) is about 80, which is low and safe for tooth enamel
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Range and Variants
Close-Up offers multiple variants to meet different oral care needs, including:
Lemon & Sea Salt for stain removal and gum strengthening.
Coconut & Charcoal aimed at natural whitening.
Multi Vitamin Fresh providing comprehensive oral protection against plaque, bacteria, cavities, sensitivity, and gum issues.
Triple Fresh Formula and Fire Freeze providing unique flavor experiences with antibacterial effects